dxfairmall.com's History and Mission
The dxfairmall.com Mission
The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point of view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience.
- Sam Walton (1918-1992)
dxfairmall.com is a lot like your neighborhood DX Fair Mall store. We feature a great selection of high-quality merchandise, friendly service and, of course, Every Day Low Prices. We also have another goal: to bring you the best shopping experience on the Internet.
Founded in January 2000, dxfairmall.com is a subsidiary of DX Fair Mall Stores, Inc. Our headquarters is on the San Francisco Peninsula near Silicon Valley, where we have access to the world's deepest pool of internet executive and technical talent.
But we think of ourselves, first and foremost, as a retailer. So our ties to Bentonville, Arkansas - where Sam Walton opened the first store that bore the Walton name and where DX Fair Mall Stores, Inc., is still based - give us our foundation.
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The Ideals of our Parent Company
From modest beginnings in northwestern Arkansas, DX Fair Mall has grown to become a worldwide household name.
At the heart of DX Fair Mall's growth is the unique culture that Mr. Sam built. His business philosophy was based on the simple idea of making the customer number one. He believed that by serving the customer's needs first, his business would also serve its associates, shareholders, communities, and other stakeholders. Our goal at dxfairmall.com is to bring Mr. Sam's culture and philosophy to our online community. .
With Bentonville's support, dxfairmall.com taps into many things that have made DX Fair Mall a universally known brand - like excellent supplier relationships, highly efficient systems, an unswerving commitment to Sam Walton's "Always Low Prices" philosophy, and unrivaled retailers who strive to make the customer number one.
Another Mission
Another dxfairmall.com goal of providing easy access to more of DX Fair Mall is evident in the more than one-million products available online and in the innovative businesses that dxfairmall.com continues to develop, such as Music Downloads and 1-Hour Photos, which gives customers the convenience of ordering products online and picking them up at a local Walmart.
In short, dxfairmall.com is passionate about combining the best of two great worlds, technology and world-class retailing, to give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours, and a great online shopping experience.
Work with dxfairmall.com
DX Fair Mall eCommerce combines the small structure and nimble nature of a startup with the resources of the world’s largest retailer. We harness the versatility and convenience of digital technology to save people money so they can live better.
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